The Foundation has been playing a leadership role in ‘Save the Girl Child’ campaign. A portal  dedicated towards this cause ‘www.indiafemalefoeticide.org’ was set up as a voluntary effort. The portal disseminates information about Pre-Natal Diagnostic Termination (PNDT) amongst all stakeholders apart from sensitizing society about the gross violation of human rights. The portal endeavors to build capacities of health workers, CSOs and Health Institutions apart from seeking a net-based pledge for fighting selective sex tests and abortions. The portal is linked to relevant sites worldwide including that of the Ministry of Health and Family Welfare (MOH&FW), Government of India.

The campaign has been supplemented by advocacy interventions including dissemination of over six million e-mails worldwide, updates on the selective sex-tests campaign to the members of the List Serve. Offline strategies such as distribution of  posters and handbills at strategic locations. A TV spot produced by our media partner Leo Burnett (which has won laurels at the Cannes Film Festival) has been telecast over several channels consistently to help increase awareness